Startup Digest Reading List: Paying for Software, DOJ vs. Plaid, Materials for Investors

The tech world has unfortunately set the expectation of software to be free, and as a result have had to monetize through the collection of data & advertising on the backend. However, this only works with consumer level of scale—in all other cases, SaaS and subscriptions are a much better model for aligning the value of creators & consumers.

Adam Wiggins of Muse recounts the philosophy of how we pay for software and some principles of what to do while charging for software. TLDR: 

Last week the Department of Justice (DOJ) filed a suit to block Visa’s proposed acquisition of Plaid. The case file is public and is a fascinating read, a few interesting takeaways: 

Before going out to do an official fundraise, there are a few key materials the founder(s) should put together beforehand, including a well crafted introduction and an investment deck.

Once an investor has moved onto due diligence, there are a few other materials to have on hand including cap table, company documents, customer references, and founder references. However, this is highly dependent on the stage and industry your company is in.

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